Gym PocketGuide

App UI design for Windows Phone, web design + mobile, branding & identity, print, & social media

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Keeping Fit on Windows Phone

A friend of mine asked me to come on board and help out with his rapidly growing fitness app on Windows Phone. When I begun working on the project, there wasn't much in the way of an established visual brand. I felt that it was important for the number one health and fitness app on the Windows Phone Marketplace (with well over 1,000,000 downloads in the first few months) to have an established brand to go with it. In addition to creating a visual brand around the app, I helped establish a web presence, both as a site and on social media as well as promo material for numerous occasions.